Learn SaaS marketing from an expert with 13 years experience marketing for Sony, two Google-backed SaaS startups, bootstrapped startups, and SaaS companies at various stages of venture funding from Series A to D.

I will teach you…

The single most cost-effective way to acquire new SaaS customers

New! How to generate $1M in sales pipeline in 6 months

Step-by-step instructions for advertising profitably through platforms such as LinkedIn (with examples of successful SaaS ads)

How to grow your SaaS business profitably

How I acquired users for less than 10 cents each

Specific examples of SaaS marketing that have worked for me and others

SaaS lead generation strategies & tactics

Step-by-step instructions on how to reach out to key influencers to generate cost-effective word-of-mouth marketing

How to build your SaaS marketing funnel and overall marketing plan (in 1 page)

Detailed SaaS lead nurturing strategies and tactics (lead nurturing mastery!)

Detailed step-by-step marketing instructions

How to fix problem like poor MQL-to-SQL conversion rates

How my product got 15 million views from a single video with no ads

Specific tactics that worked for me in generating cost-effective sales meetings

Real-world SaaS marketing examples/cases

Startup marketing

How to approach lead generation and demand generation in 2021

This course includes:

Videos (tutorials, walk-throughs, go-to-market interview)

Templates (Word, Excel)




I’m a Silicon Valley marketing veteran with 13 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the #1 marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!

This is the perfect course for SaaS founders and their marketers and consultants. Amplify the effectiveness of your marketing team immediately without paying the hefty fees of a Silicon Valley CMO or senior consultant. Empower your team with this bundle which is guaranteed to DOUBLE your qualified SaaS leads! This is the easiest, fastest, cheapest way to get senior-level marketing advice for your SaaS product.

You don’t need to learn from trial-and-error. You don’t need to waste your money on marketing experiments that don’t pay off. This bundle will SAVE you countless wasted dollars and produce qualified leads IMMEDIATELY.

Playbook PDF contents

The fastest, easiest way to generate demo requests and free trial sign-ups

ALWAYS be selling your demo request or trial, even if you’re just nurturing leads

Nurturing people after they’ve signed up for a free trial

Consider paying people to sit through your demo

The cheapest way to generate demo requests and free trials

The most efficient way to generate demo requests and free trials

How to find influencers

How to reach out to influencers

How to build partnerships

Latch onto larger companies

Identify the trigger events where to interject your SaaS into the conversation

Identify and address objections

Facebook ads (yes, for B2B too)

Fix the bottlenecks in your funnel

The limitations of inbound content marketing and SEO

Consider a “medium offer” that falls between a free trial and a demo request

Direct mail

Twitter ads

Write an email explicitly designed to sell the demo or trial

Content marketing should start at the bottom of the funnel, not the top

One of the most practical frameworks for building demo/trial-generating content

Often the best approach to lead nurturing is to let prospects choose what they want to do next

Educational content is the easiest way to nurture leads

Use time as a forcing function

Your website is a nurturing tool

Stop marketing your product and start doing this one thing instead

Your list

The case study is one of the most important pieces of content that you need

Frameworks for lead nurturing

When to send leads to Sales

Demand generation content

Common funnel mistakes

Set a clear goal for the # of demos, trials, SQLs, SALs, opportunities, or pipeline revenue

The most important SaaS metric

Software marketing

Advanced SaaS lead nurturing summarized


One reason why you may be struggling to grow your SaaS demo requests and free trial signups – and what to do about it

The big mistakes in B2B SaaS marketing that startups keep making

The colossal SaaS marketing mistakes that most startups make

7 big product marketing mistakes

7 secrets to acquires tons of new software customers quickly

Buy Today!

Dekker Fraser, MBA

Lead Nurturing


SaaS Marketing

SaaS Product Management

Software Marketing

IT Startup

App Marketing

Lead Nurture

Lead Scoring

IT Startup

Startup Marketing

Nurturing Leads

Nurture Emails

Lead Generation

Marketing Strategy

SaaS Growth

Growth Hacking

Go to Market

Business Development for Startups and Tech Companies


Tech Startups

Startup Growth Strategies

Startup Marketing

Marketing for Startups and Small Businesses

Digital Marketing for Startups

Marketing for Tech Companies

Marketing for Entrepreneurs

Marketing for SaaS


Tech Startups

Marketing Software

SaaS Sales

SaaS Marketing

SaaS Startup

SaaS Business

Lean Startup

How to Start a SaaS or Mobile App Business

Product Marketing

User Acquisition

B2B Lead Generation

Product Marketing Manager

Customer Acquisition

Product Management | Product Owner | Product Market Strategy | Product Marketing | Product Marketing Manager | Digital Product Marketing | Marketing Plan | Product Marketing Strategy | Go to Market | Go to Market Strategy | Go to Marketing | Go to Market Strategies | Going to Market | Product Launch | Product Launch Strategy | Product Launch Formula | Launching of New Products | Launch a Product | Product Launch Success | Business Development for Startups and Tech Companies | Startups | Tech Startups | How to Start a SaaS or Mobile App Business | Startup Growth Strategies | Startup Marketing | Marketing for Startups | Digital Marketing for Startups | Marketing for Startups and Small Businesses | Entrepreneurship | Tech Startups | Marketing Software | SaaS Sales | SaaS Marketing | SaaS Startup | SaaS Business | Digital Strategy | Marketing Plan | Business Plan

Customer Acquisition Cost

Customer Acquisition Strategy

Customer Acquisition with Social Media

How to Create a Customer Acquisition Plan

Lead Generation Business

Small Business Lead Generation

Lead Generation Mastery

Digital Marketing

B2B Marketing

Marketing B2B

Content Marketing for B2B Enterprises

Get Customers

Get Your First Customers

Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders